Recorded Briefing

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Becoming a Government SME

This recorded session includes the session video, handouts, presentation and links to the Monday Roundtables. This Package is valid for 30 days.

This session was recorded on Aug. 15, 2024

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On Demand Briefings are non-refundable because they provide immediate access to all materials

Overview

Your government experience, whether DoD, Intel, Civilian, Industry, or even as a Federal Consultant, can be developed into a powerful federal brand. This is important because transitioning from a government-badged federal employee to a “regular Joe” can be challenging. Likewise, as an industry contractor, gaining the attention and respect of key decision-makers is critical for building your business. 

You are the best-kept secret. It’s time to step forward and become known as the government expert!

Becoming a government SME can be your differentiation strategy to stand out in a crowded marketplace and build a niche practice. This briefing will help you understand the power of being an SME and start the process of separating yours from your competitors.

Recommended attending personnel:

This briefing is recommended for:

- Small Business GovCons

- Senior Executive Service (SES)

- Senior Intelligence Service (SIS)

- Agency Program Managers

- Agency Administrators

- Agency Directors 

- Prime Contractors

- Senior Enlisted Military soon to retire

- Military Officers soon to retire

- Procurement Specialists

- Business owners and Executives

- Product and Service Providers

- Non-Profit and NGO Leaders

This is a wonderful opportunity whether you want to do business with or increase your business with the federal government.

Important: This briefing uses a Zoom-based communication connection via your network. This briefing will be accessible via phone if you are unable to connect online and recorded versions will be distributed with closed-caption for the hearing impaired. Instructions for login will be provided upon registration.

Agenda

11:00 AM  Introductions  

- Dave Lowe

- Rafael Marrero

11:05 AM  Briefing Overview

11:10 AM  Building Your Government SME Brand

- You are your brand

- How to build your brand

- Protecting your brand

11:20 AM  The Power of Speaking

- GovBrief & other Government Platforms

- Mainstream, Minor, and Social Media

- Chambers, Conventions & Professional Associations

- Congressional Testimony

11:35 AM  The Power of Publishing

- Authority

- Recognition

- Credibility

11:50 AM  Can You Be A Bestseller?

- Starting the process

- Building your message

- Polishing your tone

12:00 PM  Case Studies

- 1GB Consulting, LLC

- La Salsa Secreta del Tio Sam

- The Federal Playbook

12:15 PM  Lifecycle Timeline

- Square One

- SBA & Professional Certifications

12:25 PM  Closing Remarks

Speakers

Dr. Rafael Marrero
Dr. Rafael Marrero

Founder and CEO

Rafael Marrero & Company

Bio

Dr. Rafael Marrero is the founder and CEO of Rafael Marrero & Company and he has vetted, registered, managed, and certified thousands of SBA small business concerns in the government sector. With 35 years of experience in his industry and a graduate of Stanford and Cornell Universities, he is a leading national expert in private and public sector procurement, supply chain, small business contracting programs, project/program and vendor management, contractor marketing, and strategic communications. Dr. Marrero is a nationally recognized authority in his industry. His proven track record as a subcontractor management expert is evident from his role as a corporate vice president for MasTec (NYSE: MTZ), a Fortune 500 company specializing in telecommunications, energy, and construction. He successfully managed a network of over 700 subcontractors and suppliers nationwide, representing projects worth $1.5 Billion for the $13 billion company. Dr. Marrero's unique insights have also earned him prominence as a bestselling author. He is the mind behind two Amazon bestsellers, including "La salsa secreta del Tío Sam," the pioneering Spanish-language guide to government contracting and entrepreneurship in the federal sector. Beyond the printed page, Dr. Marrero has established himself as a go-to media pundit in network media. Through his extensive career, Dr. Marrero also served with distinction as Latin America program manager for By Light Professional IT Services, a key player in project management for the U.S. Department of Defense (DoD).

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