FREE
This recorded session includes the session video, handouts, presentation and links to the Monday Roundtables. This Package is valid for 30 days.
This session was recorded on August 15th, 2024
Get Free AccessYour government experience, whether DoD, Intel, Civilian, Industry, or even as a Federal Consultant, can be developed into a powerful federal brand. This is important because transitioning from a government-badged federal employee to a “regular Joe” can be challenging. Likewise, as an industry contractor, gaining the attention and respect of key decision-makers is critical for building your business.
You are the best-kept secret. It’s time to step forward and become known as the government expert!
Becoming a government SME can be your differentiation strategy to stand out in a crowded marketplace and build a niche practice. This briefing will help you understand the power of being an SME and start the process of separating yours from your competitors.
Recommended attending personnel:
This briefing is recommended for:
- Small Business GovCons
- Senior Executive Service (SES)
- Senior Intelligence Service (SIS)
- Agency Program Managers
- Agency Administrators
- Agency Directors
- Prime Contractors
- Senior Enlisted Military soon to retire
- Military Officers soon to retire
- Procurement Specialists
- Business owners and Executives
- Product and Service Providers
- Non-Profit and NGO Leaders
This is a wonderful opportunity whether you want to do business with or increase your business with the federal government.
Important: This briefing uses a Zoom-based communication connection via your network. This briefing will be accessible via phone if you are unable to connect online and recorded versions will be distributed with closed-caption for the hearing impaired. Instructions for login will be provided upon registration.
11:00 AM Introductions
- Dave Lowe
- Rafael Marrero
11:05 AM Briefing Overview
11:10 AM Building Your Government SME Brand
- You are your brand
- How to build your brand
- Protecting your brand
11:20 AM The Power of Speaking
- GovBrief & other Government Platforms
- Mainstream, Minor, and Social Media
- Chambers, Conventions & Professional Associations
- Congressional Testimony
11:35 AM The Power of Publishing
- Authority
- Recognition
- Credibility
11:50 AM Can You Be A Bestseller?
- Starting the process
- Building your message
- Polishing your tone
12:00 PM Case Studies
- 1GB Consulting, LLC
- La Salsa Secreta del Tio Sam
- The Federal Playbook
12:15 PM Lifecycle Timeline
- Square One
- SBA & Professional Certifications
12:25 PM Closing Remarks