Recorded Briefing

FREE

Becoming a Government SME

This recorded session includes the session video, handouts, presentation and links to the Monday Roundtables. This Package is valid for 30 days.

This session was recorded on August 15th, 2024

Get Free Access
On Demand Briefings are non-refundable because they provide immediate access to all materials

Overview

Your government experience, whether DoD, Intel, Civilian, Industry, or even as a Federal Consultant, can be developed into a powerful federal brand. This is important because transitioning from a government-badged federal employee to a “regular Joe” can be challenging. Likewise, as an industry contractor, gaining the attention and respect of key decision-makers is critical for building your business. 

You are the best-kept secret. It’s time to step forward and become known as the government expert!

Becoming a government SME can be your differentiation strategy to stand out in a crowded marketplace and build a niche practice. This briefing will help you understand the power of being an SME and start the process of separating yours from your competitors.

Recommended attending personnel:

This briefing is recommended for:

- Small Business GovCons

- Senior Executive Service (SES)

- Senior Intelligence Service (SIS)

- Agency Program Managers

- Agency Administrators

- Agency Directors 

- Prime Contractors

- Senior Enlisted Military soon to retire

- Military Officers soon to retire

- Procurement Specialists

- Business owners and Executives

- Product and Service Providers

- Non-Profit and NGO Leaders

This is a wonderful opportunity whether you want to do business with or increase your business with the federal government.

Important: This briefing uses a Zoom-based communication connection via your network. This briefing will be accessible via phone if you are unable to connect online and recorded versions will be distributed with closed-caption for the hearing impaired. Instructions for login will be provided upon registration.

Agenda

11:00 AM  Introductions  

- Dave Lowe

- Rafael Marrero

11:05 AM  Briefing Overview

11:10 AM  Building Your Government SME Brand

- You are your brand

- How to build your brand

- Protecting your brand

11:20 AM  The Power of Speaking

- GovBrief & other Government Platforms

- Mainstream, Minor, and Social Media

- Chambers, Conventions & Professional Associations

- Congressional Testimony

11:35 AM  The Power of Publishing

- Authority

- Recognition

- Credibility

11:50 AM  Can You Be A Bestseller?

- Starting the process

- Building your message

- Polishing your tone

12:00 PM  Case Studies

- 1GB Consulting, LLC

- La Salsa Secreta del Tio Sam

- The Federal Playbook

12:15 PM  Lifecycle Timeline

- Square One

- SBA & Professional Certifications

12:25 PM  Closing Remarks

Speakers

Dave Lowe photo
Dave Lowe

isiFederal

CEO

Dr. Rafael Marrero photo
Dr. Rafael Marrero

Rafael Marrero & Company

Founder and CEO