Overview

Contracting in the New Trump Administration

The new Trump Administration is expected to make sweeping changes to what and how the government buys. These changes will provide significant challenges as well as opportunities for companies that embrace changes, rebrand, reframe their approach, and effectively take their message to decision makers. The pace of implementation of administrative changes is expected to be unprecedented and may impact your company's ability to grow your federal business. Creation of DOGE (Department of Government Efficiency) as well as expected changes in EPA, Department of Education, DHS and other agencies is highly likely to affect current and future contracts. Aligning/realigning your federal brand with new federal initiatives is essential to your success.

Transform Your Capabilities into a Powerful and Relevant Federal Brand

Whether you're a small business contractor, large prime or non-profit - standing out is essential to your federal contracting success. Just like the commercial market, your federal brand needs to resonate with the market you are attempting to grow. With federal changes it is essential to be agile in your federal brand so you can embrace new initiatives and adapt your messaging so you can win federal business and enhance your federal brand.

Why Attend?

Join Dr. Rafael Marrero's New Trump Administration GovCon Creative Branding Lab to unlock the potential of your business. This session will help you:

• Adapt to changes in Federal Initiatives
• Reframe your capabilities to how the new administration buys
• Differentiate your company
• Position your organization for success

In government contracting, visibility and credibility are critical. Join this session to learn how to adapt your capabilities to new initiatives and prove it is capable of delivering to meet administrative goals. 

 Important: This briefing uses a Zoom-based communication connection via your network. This briefing will be accessible via phone if you are unable to connect online and recorded versions will be distributed with closed-caption for the hearing impaired. Instructions for login will be provided upon registration.