Government decision-makers don’t just choose vendors to contract with, they choose brands that they know, like and trust. With changes to agency leadership and a growing focus on efficiency and measurable results, it is essential that your branding - specifically your federal branding – is clear, credible, and fully aligned with the government’s priorities.

While the foundation of solid government materials is important, you need a professional capabilities statement, strong presentation decks and effective business cards in order to make an impression that lasts. The addition of DOGE creates challenges as well as opportunities for companies to market to generate new business.

This briefing will explore how companies can adapt messaging and branding to resonate with federal decision-makers in today’s changing landscape. Your branding must do more than just describe your services - it should differentiate your company and position your organization for federal success. During this interactive session, attendees will learn how small changes and proven methods can help shape your federal identity to increase visibility, build credibility, and help you stand out in a crowded federal marketplace.

Important: This briefing uses a Zoom-based communication connection via your network. This briefing will be accessible via phone if you are unable to connect online and recorded versions will be distributed with closed-caption for the hearing impaired. Instructions for login will be provided upon registration.

Recommended Attending Personnel:

Business Owners, Capture Teams, Marketing Professionals, Business Development Managers, and Proposal Teams are encouraged to attend. This briefing is beneficial to anyone involved in shaping how your company presents itself to the federal government.

Welcome and Introductions

Topical Overview: GovCon Branding

• Why Your Branding Matters
• The Impact of Shifting Priorities

Translating Your Capabilities into Value

• Building a Strong Brand Identity
• Crafting Value Propositions that Resonate
• Establishing Trust and Credibility

GovCon Branding Tools That Work

• Capability Statements that Resonate and Inform
• Direct Outreach Tools – Email,
• Websites that Attract and Convert
• Live Review: GovCon Websites

The Six C’s of GovCon Branding

• Capabilities
• Core Differentiators
• Company Data & Contacts
• Codes (NAICS, PSC)
• Certifications
• Clients & Contracts

Making Your Brand Buyer-Friendly

• Becoming a Recognized SME (Subject Matter Expert)
• Standing Out in a Crowded Space
• Aligning Materials to Changing Priorities
• Becoming the Vendor they Know, Like, and Trust

Live Review: Interactive Branding Lab

• Participant Materials Review
• Feedback and Actionable Suggestions
• Q&A

Final Remarks