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SAM.gov – Engaging Federal Buyers


NOTE: This session was recorded on November 15th 2022.

This recorded session includes the session video, handouts, presentation and links to the Monday Roundtables. This Package is valid for 30 days.

Briefing Overview

This briefing is for SAM.gov registered entities. SAM.gov, also known as the System for Award Management (SAM), is the official website of the U.S. government and is part of the Integrated Award Environment (IAE) administered by GSA’s Federal Acquisition Service (FAS) and is a key part of the federal vendor registration, qualification, verification, and awards process. SAM.gov is the primary location federal buyers use for posting new and re-competed opportunities as well as RFI (Request for Information), Sources Sought, and other notifications that can be very useful for engaging federal buyers so your company can gain a competitive edge by engaging federal buyers, finding sub-contracting and teaming opportunities that will help you grow your federal business.

Why Do You Need This Briefing?

While SAM.gov is where federal buyers review your registration and validate your company for federal business, SAM.gov coupled with FPDS.gov provides a complete picture of the competitive landscape and proper research will provide you with buyers that you need to engage with in your space. Since SAM.gov is reported as one of the most frustrating platforms for federal contractors to use, this session will help you maximize SAM.gov as well as other government systems.

Who Should Be Included From Your Team?

Recommended attendees for this briefing include Small Business Owners, Federal Sales, Business Development, Proposal Writers, and Contract Managers that want to do business with or increase their business with the federal government.

This SAM.gov Engaging Federal Buyers briefing is scheduled for 60-minutes and will provide an overview of why companies should register with SAM.gov, and how to use some of its key search features as part of their government marketing playbook.

Important: In order for any companies wanting to do business with must have a UEI and an active SAM.gov registration. Click here to create or update your SAM.gov registration.

Briefing Agenda

1:00 PM   Topical Overview: SAM.gov Engaging Federal Buyers

  • What is SAM.gov?
  • How federal buyers use SAM.gov?
  • How can you identify buyers in your market?

1:05 PM   isiFederal Overview

1:10 PM   SAM.gov Quick Review

  • What your registration says about your company
  • Using the new UEI
  • Choosing the proper codes

1:15 PM   Understanding Federal Buyers

  • What buyers care about
  • How buyers use SAM.gov
  • What buyers need from you
  • Developing your buyer pitch

1:30 PM   Finding Buyers in Your Market

  • What is available on SAM.gov
  • Using FPDS.gov to augment SAM.gov
  • Prioritizing your buyer contacts

1:40 PM   Engaging the buyer

  • Hitting their buyer motive
  • Piquing their interest
  • Use it – or lose it spending (by September 30th)

1:55 PM   Questions & Answers

2:00 PM   Additional Resources

Briefing Speakers

Dave Lowe

Dave Lowe | Founder & CEO | isiFederal LLC

Dave Lowe helps organizations thrive and grow their federal business by doing the right things, the right way, at the right time. Since 2009, the isiFederal team has helped clients win more than $510M in direct and indirect federal sales. David facilitates breaking down the federal marketing process into manageable, measurable steps and implementing a proactive strategy to proactively build companies’ value to federal buyers and other stakeholders. isiFederal provides best-in-class buyer intelligence, federal marketing, and federal sales support for clients around the world.

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