Doing Business with HHS with CMS Deep Dive

Briefing Date: June 22, 2022

Briefing Time: 1:00 pm EST

Location: Online (Zoom Webinar)

Ticket Price


Briefing Overview

HHS purchases billions in health, IT, supplies, professional services, and specialty products in support of its mission. This 90-minute “Doing Business” session will provide inside insight from a former Group Director for CMS responsible for $1.5 billion in annual contracts as well as an industry expert with marketing strategies and tactics to help you understand, identify, and reach HHS stakeholders.

To date, the Department of Health and Human Services (HHS) has a $1.71 trillion budget with over $500 billion budgeted for the Center for Medicare and Medicaid Services (CMS). We will review large contracts coming up for recompete as well as incidental spending that can benefit your company’s federal sales approach.

Additionally, FAR 18.000 and the Stafford Act, COVID-19 emergency declaration provides HHS contracting officers with the ability to execute “extraordinary” contracts. This can be utilized throughout HHS and its sub-components.

Session Materials will be provided and a recording will be made available to participants.

Briefing Agenda

1:00 Topical Overview: Doing Business with HHS

  • Who is HHS
  • HHS Spending
  • HHS Operations
  • CMS & Other HHS Sub-Components

1:05 Introductions & Briefing Controls

1:10 HHS Mission & Operating Divisions

1:15 HHS Spending by Agency/Division

  • Expiring Contracts
  • HHS Components
  • HHS Sub-Components

1:25 HHS Vehicle Development & Usage

  • IDIQ
  • BPA
  • Limited Competition
  • Socio-Economic
  • Emergency Response Contracts

1:35 Q&A

1:40 CMS Deep Dive

2:00 Identifying High-Value Prospects

  • HHS Org Chart
  • HHS Directory

2:10 Marketing Your Company to HHS

2:25 Q&A

2:30 Additional Resources

About the speakers

Dave Lowe helps organizations thrive and grow their federal business by doing the right things, the right way, at the right time. Since 2009, the isiFederal team has helped clients win more than $512M in direct and indirect federal sales. David facilitates breaking down the federal marketing process into manageable, measurable steps and implementing a proactive strategy to proactively build companies’ value to federal buyers and other stakeholders. isiFederal provides best-in-class buyer intelligence, federal marketing, and federal sales support for clients around the world.

Brian Hebbel is a federal procurement expert, consultant, author, and trainer. Through his 37 years of Government contracting expertise, he has provided expert advice and guidance to Government officials and contractors alike. He is an author of “How to Market & Sell to the U.S. Government, A View from the Inside” and the visionary of new and creative conferences, training seminars, and new activities to push the limits of Government contract training.

Brian Hebbel had over 34 years of federal contracting experience, prior to his retirement. He was a Senior Acquisition Official (Group Director) at the Centers for Medicare & Medicaid Services, Office of Acquisition and Grants Management. Prior to his retirement, he was the longest-serving contracting official at CMS. He provided oversight to three contracting divisions awarding $1,500,000,000 in contract awards in FY 2017. Under his leadership, he provided oversight and guidance to acquisition strategies and schedules, solicitation requirements, source selection, and resolving complex contracting issues.

He is the President of BARC Business Advisors LLC, to Bring Acquisition Results to Contractors (BARC).

He also holds a Masters Degree from the National Defense University: Industrial College of the Armed Forces – National Security Strategy: 1999. He is also the author of a fiction literary novel, Painting Deception (2018).


Dave Lowe
isiFederal LLC.
CEO & Founder
Brian Hebbel Headshot
Brian Hebbel
BARC Business Advisors, LLC
Former Senior Acquisition Official and Group Director for Centers for Medicare & Medicaid Services

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