Overview

With over 1 billion members in more than 200 countries and territories worldwide, LinkedIn is an important tool for reaching out directly to Government Influencers, key Decision-Makers and federal contracting primes. Unlike any other social media platform, LinkedIn is the one place where you can find - and reach - federal stakeholders responsible for overseeing billions of dollars of contracts. 

Because LinkedIn is a professional business platform, you can leverage its powerful search capabilities to gain insight into federal decision-makers including their professional passions, certifications, history, education, and most importantly their circle of connections. 

LinkedIn works - when you use it right. This briefing will address best practices for using LinkedIn to enhance your brand, your professional persona, and how to engage federal decision-makers. 

Hidden contracts. By combining your opportunity/contract federal market research with the power of LinkedIn, you can build relationships and gain a significant competitive advantage with access to thousands of contracts in your NAICS code that never show up on SAM.gov or GSA eBuy. 

LinkedIn is an essential platform for:

• Strengthening and managing professional relationships
• Communicating your brand value story
• Connecting and engaging with influencers and decision-makers
• Sharing stories about your company accomplishments
• Recognizing your customers and colleagues
• Accessing competitive research
• Tapping into industry news
• Using analytics to find and target connections
• Growing visibility through SEO keywords
• And so much more…

It is important to stay ahead of the LinkedIn game and be ready to locate and connect directly with Government Primes or Subcontractors who are winning awards in your NAICS Codes. 

Recommended attending personnel:

• Government Contractors
• Entrepreneurs
• BizDev professionals
• Business Capture Managers
• LinkedIn Social Media Managers